When It Comes To Television Advertisements
An effective way to write the script for a television commercial is to keep the language simple and the sentences short and hard-hitting. The script should be written in accordance to the air time that has been bought. The main motive of the script is to put across the message to the possible customers in the stipulated time.
So, make sure that your script is able to deliver the same. Researches have shown that an emotional appeal any day works much more than a rational appeal. So, through the television commercial, touch the heart of your target customers. Shoot the video for the television commercial as if you are telling a story.
Do not end up taking a number of shots and then putting them together randomly, just because you want to display as many company products as possible! Also, the video of the television commercial should totally match the script. Remember to include the "call to action" in your commercial. Visit various television production companies, see their past work, negotiate for the best prices and then choose the one which fits your requirements. In short, to enhance TV advertising effectiveness, be honest, unique and creative.
Also, maintain some sort of consistency in your advertisements so that people start recognizing it. For this, you can either keep the jingle same or use the same colors or employ any other method which you feel will grab and keep the attention of your possible customers. With these TV advertising tips, any company can make good, effective television commercials, which can contribute a lot towards enhancing its sales and profits. When it comes to television advertisements, simplicity, emotional appeal, a good story, creative shooting and sharp editing is the key to success!
Some of my best flavours and liquid complexes can easily make you feel physically sick to your stomach; but carp go mad for them, so think about it! Many kinds of solvents are used by glue sniffers. Are you strangely drawn to take a second sniff of anything from amyl acetate, or nail polish remover, or Airfix glue perhaps,
I think most carp anglers would personally favour a bait substance resembling a ripe banana or fresh salmon than something relatively high in ammonia which drive carp mad but stink out everything when the bottle is opened! I laugh when I consider the impact of the Rod Hutchinson called Secret Agent and how spillage of this was a big deal and generally reminded you of its presence even for months afterwards. Real extracts in solution work very well giving off fine particles off the bait along with dissolved compounds, flavours and so on.
Vanilla extract, blue cheese powder, anchovy extract, garlic powder, chilli powder, spirulina powder, ‘Robin Red type products and kelp powder are good examples of what Id term as ‘innate bait flavourings. There are numerous tastes to exploit in flavours and one not mentioned in angling circles is that Japanese originating one called ‘unami. This is a unique taste which will give quite an edge in some competitive fishing situations and is worth exploiting.
As for the usual sweet, savoury, salty, fishy, spicy, meaty and bitter type tastes most of us are familiar with I have noticed an important trend. It seems that if a bait has milk type ingredients or fishy ingredients for example, then the flavour added by the average angler might well reflect the perceived characteristic of those ingredients. A milk powder based bait would usually have a milky, creamy, sweet or fruity flavour.
A fish and shellfish based bait might get flavours like crab, lobster, salmon etc, although fruit flavours are often used and compliment the acid nature of these protein type baits. It does pay to experiment and use flavours that are not normally thought of as used in that type of bait. Combinations of fishing flavours have always been a good ‘edge whenever the dominantly successful single flavour on a water is losing its effectiveness. For example, adding another flavour to Scopex or Tutti Frutti can produce good results. Care needs to be taken not to over-do flavours most especially in hard pressured waters where carp may by very wary of strongly flavoured baits of particular types.
