When I Was A Child
For example, we already know these channels have obtained awesome engagement on YouTube for their video content. To gain that engagement on YouTube, they promote those videos on other channels. But they also create unique content that is relevant to each network. For example, we saw above that 5SOS posts photos of the band members and simple updates multiple times a day on Facebook, really drawing in their fans. PewDiePie, in contrast, has found simple updates without photos works best for his audience.
While topics may be similar and build on each other, the specific content needs to vary based on what works on each channel. You can figure out what works best by comparing content your competitors or other companies in your market successfully use to draw engagement on each channel. But you and your organizations can learn how to not only create awesome video content that gets the attention of your audience, but also extend that engagement to other social networks. It doesn’t take a ton of money to make a splash on social media.
However, I’m sure all of these profiles would tell you it does take hard work, consistency, and constant outreach to your fan base. All of these channels started with just one video and one post. So, stop putting it off. Do your competitive and market research, establish your social strategy, create some strong initial content, and launch!
Then, learn from what you and others do in order to maintain and build your social presence and community engagement. Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
I was taught to use gel coloring for fondant but I have found a better way that won't stain your hands or make a big mess. This procedure is the most fun to me; I get an arm work out along with getting out my frustrations, LOL. I call it my stress therapy. View Some Pictures of Our Colorful Fondant Cakes. See Just Made Cakes Fresh Out of Our Oven.
Each month we choose our favorite cakes made and email them to our e-zine subscribers. It’s free and has some really cool cake pictures, instructions, tips, and design ideas. We invite you to join our cake pictures e-zine here. In the example below, we are using the marshmallow fondant, which is the most difficult to work with, but taste great. It is our most requested fondant.
As you may notice in the how to make fondant video above I use a single wheel fondant cutter to trim the excess fondant. I use a small 2.5 inch fondant cutter for smaller cakes like 4, 6,or 8 inches. It’s easier to control around tight turns. I also use it on my creative cakes like cars, hats, and other tight turns. The other size I use is the larger 4 inch fondant cutter for larger cakes like 10, 12, 14, and 16 inches.
The 4 inch cutter is also great for sheet cakes, square cakes, and other straight or long cuts. I also use this very sturdy adjustable fondant cutter for all of my ribbon cuts. After going thru a few plastic cutters I found this stainless one that should last me a while. Adjust it small and see how to make fondant hair, spaghetti, rice, grass, and get creative! I also use it to cut fondant ribbon for my bows and to dress the bottom of fondant covered cakes.
Use royal icing or a dab of water for your glue. Want to know how to make fondant wrinkles disappear, Like makeup, fondant ribbon will hide those wrinkles! Steph has what it takes during crunch time for the Marriott's three foot corporate cake with a floating fondant cake. Have your "volume on" for this one and HANG ON!
