Lowe's Is Using AR And VR To Make How-to Easier

Last year home improvement chain Lowe's teased what it was doing with Google's Tango augmented-reality technology, and now the company is ready to debut the next wave of its high-tech initiatives. First up is the outfit's new In-Store Navigation app, which it says is Tango's first retail indoor-mapping application. To use it, you'll need to snag a Lenovo Phab 2 Pro from an employee. Then you can use the slate to navigate around the store and hopefully find exactly what you're looking for in no time flat.

It's something Lowe's showed off recently in tandem with a VR project to illustrate how tech can make DIY easier. More than just AR, the company is utilizing virtual reality to help people as well. So far, the franchise says that its limited tests have been successful at boosting customers' confidence at tackling do-it-yourself projects, well, themselves. The next step is analyzing feedback from this larger test pool before potentially adding the tech to more stores. If you're in Framingham, Massachusetts you can check out the latest version of Holoroom right now.

The business end of poster printing is its “call to action element”. Whether your objective is to communicate an important message or sell your products, your print posters must convince its readers to act on what they have read. Effective poster printing will always have a call to action element that convinces those readers all the time.

In this article, I will teach you how to place effective call to action elements in your poster printing. If you do not know how to add effective call to action elements, this is the article that you should be reading. So just read on and learn what you can.

1. Using the right convincing words. Effective call to action elements in posters are usually determined by its words. You have to choose your words carefully since they will determine how the readers may react. Some readers might be easily convinced with simple words like “sale”, “Discount” or “Free”, while others might actually be looking for more sophisticated words for them to be convinced.

So do your market research and see what are the right convincing words for your target market. Know their needs, their wants, and use words that appeal to these needs. With the right words, your color posters should really be convincing its readers to act. 2. Placing enticing hard to resist images. Call to action elements for poster printing is also reliant on images.

More particularly, you have to put in very hard to resist images that people really find appealing. This means that you should place the best images of your products, or the most impressive images that are related to your theme. These must be clear and in high resolution for people really to appreciate the color poster. People must “want” that image so that you can really convince them to act. 3. Making it easier for people to react.

Of course, a call to action element is only effective if it is easy to do the action itself. So to place effective call to action elements in your poster printing, you must print clear and simple instructions in the color poster itself. Make it as simple as possible for readers to act on your posters. Trust me; you will succeed with your poster printing far more easily when you do. 4. Emphasizing these call to action elements. Finally of course, effective call to action elements must always be seen clearly.

So it is important that you emphasize that area in your design for poster printing. Try using unusual colors, shadow effects and even lighting or glow effects to make the call to action element pop-up. As long as it is distinct from the background, it should be quite effective at getting people to react immediately.

Hopefully that helps you a lot in placing effective call to action elements for poster printing. About The Author Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.