5 Tips On Creating Content For Local SEO To Increase Your Website’s Rank
Here's a brief and simple explanation of what Local SEO is for those of you who are not familiar with the term or are just getting started. Local SEO is very much like organic, search engine optimization (SEO). The difference is that Local SEO will only be focusing in the improvement of a website's ranking in local search results. 1. Improve Local Search Ranking with Content Marketing.
Don't despair… Although, Local SEO is a little more complex there are many ways that you can easily improve your local search ranking. One of the ways is with Content Marketing. Perhaps, all you will have to do is implement a few changes to your current Content Marketing methods. • Publish Content on Local Websites and/or Submit Guest Blog Posts.
More than likely, you probably already adhere to a Content Marketing strategy, which includes a blog in your website. Blogging is a perfect way to enhance your website and for your visitors to be able to engage, while getting information that's valuable to them. For traditional and Local SEO - it is necessary to diversify and begin publishing content on other sites. Guest posts will allow you the opportunity to display your expertise, while also, earning you worthy backlinks.
The Local SEO Guide has done meticulous research, which found that link buttons and/or signals perform an essential role in local search rankings. Without a doubt, Guest Blogging is one of the best Content Marketing strategies to build local links and market on your content. Moreover, Guest Blogging will also, help you increase traffic to your website, which can convert to customers. The part that becomes somewhat of a challenge is looking for local websites that will allow guest blog posts.
In addition, it is highly recommended that you develop a list with potential sites that you can post on for your targeted location and audience. Visit these websites and make sure you go over their Guest Post Guidelines and also, the kind of topics that they publish. You'll then be able to decide which websites pander to your targeted audience and/or location. 2. Search for Relevant, Applicable Local Keywords and Keyword Phrases. By now you already know just how important keywords and keyword phrases are for SEO.
Keywords and keyword phrases are utterly essential for Local SEO just as it is for traditional SEO. These keywords should be utilized to cultivate and maximize content. You should always use keywords that are relevant to your business and/or industry, as these are the best. These keywords have a high search percentage in your targeted area.
Include your location keywords along with precise, business keywords. Use this combination to boost your content for Local SEO. To find the best keywords available - you can utilize tools, such as: Google Keyword Planner. However, before you begin to use Google Keyword Planner, you will need to set up an AdWords account.
When using the Keyword Planner Page - choose "Search for New Keywords Using a Phrase, Website or Category." Using this tool will be extremely effective when working on Local SEO campaigns. 3. Create Local Targeting Content. With your new list of keywords and keyword phrases, you should be able to start writing local, targeting content, which you can use on your website to optimize it for better local search rankings.
However, using these keywords just on your website content won't suffice. You need to take these new, valuable keywords and keyword phrases to the next level and use them to create local content blog posts on your website. For instance, you can compile "Top Ten" or "Best Of" list, which are relevant to your business and/or industry on a local scale.
