Why Look Like Everyone Else,

Do you struggle in making your WordPress website stand out among your industry or with the competition, Even professionals have a brain cramp at times and fall into the boring mode of same ol’ same ol’. But we all know it can’t be like this! People get bored and disinterested within seconds these days. As quickly as technology is changing and as fast as other people in your industry are popping up websites, yours must stand out and look better than the average (at the least). Here’s how to make your WordPress website look better than theirs! If you’re using a free or purchased theme that any of your competitors could be using, how do you keep your WordPress website looking better, Here’s the short list and then I’ll explain in further detail.

There’s nothing more frustrating than visiting a website for instructions, advice or a service just to find that the “most recent” thing listed on the website was from 2008. Uggh! You need to be keeping your website fresh with the latest products, options, industry standards, etc. You must present yourself as the expert in your field. Have you ever visited a website that has a Christmas special listed on their home page, but you realized it was April. Would you feel as though this company was up-to-date with their business or that they even cared, What kind of content should you put on your website,

Be sure you can update your website’s content consistently (weekly if possible). Navigation on your website (some people call this your menus) can give your user either a great experience or frustrate them to the point of no return… literally, they won’t return to your website ever. Take into consideration your demographic. Are they the older crowd who might struggle to know that there are dropdown options, Maybe the text is too small. Do you have a larger button for your “Contact Us” area, Statistics say that visitors must find what they’re looking for in three clicks or less. Can they do this on your website,

Try some A/B Testing and be sure to monitor your Google In Page Analytics to track your visitors use of your navigation to be sure you have good UX (user experience) on your website. You’ve probably heard about “responsive” websites by now. It’s all the buzz! Google has announced this year that they will start the process of penalizing websites that are not mobile friendly. “Penalizing” is a little vague, but our interpretation of that is that they will ultimately move your further and further down the list of websites that return in their results. Or worst case- remove your website completely from the results.