How To Make Your Website A Better Salesperson

A business website must look professional and inspire trust. Without a good layout, a website will look sketchy and cause people to look for another place to spend their money. If your business doesn’t have talent on the payroll capable of creating a trustworthy website, you should look for a professional designer who can get the job done. A good site design will feature easy-to-use navigation that makes finding information and resources easy. Avoid having a structure with tons of sub-menus, gadgets, and frills that make finding information impossible. Site clutter drives visitors away. Spend time evaluating your website. If you can’t quickly locate the resources your customers need, they probably can’t find them either.

Pay attention to how your site looks on mobile devices. Most Internet traffic comes from users with smartphones and tablets, so spend the necessary time and money to ensure that your company provides an excellent user experience on all platforms. You can create a mobile-friendly site by making your website responsive. Such a site detects the platform used to access it and formats information to suit it. You can also choose to create a site that hosts a separate version for mobile and desktop users. However you approach your design, you must ensure that every user can easily find the content they need. Web design also involves creating content that quickly loads into client browsers. Statistics show that users will quickly abandon a slow-loading site and move on to competitors that operate sites that work well with their browsers.

Doing this is easy, it’s not scary, they’re people you already have history with, and it doesn’t take a lot of time or work to get to know them. Go to Facebook or LinkedIn for ideas and then send some texts. Boom. You already have more friends. If you’re going to be strategic, who should you prioritize, You probably met a disproportionate number of your friends through just a handful of people. Rekindle those relationships. And then ask them if there’s anyone you should meet. Next time you get together, see if that new person can come along. Not. Hard. At. All.



But maybe this feels a little awkward. Maybe your friendship muscles have atrophied. Maybe you weren’t great at making friends in the first place. So what really makes people “click”, Clicking with people is a lot less about you and a lot more about focusing on them. Don’t be interesting. Be interested. And what are the best ways to do that, Listen, Seek Similarity, and Celebrate. Studies show being likable can be as easy as listening to people and asking them to tell you more. And mountains of research show similarity is critical. So when they mention something you have in common, point it out.