How To Make A Cake

Wondering how to make a cake with light, tender texture, A crucial step is to make sure the butter (or shortening, if specified in the recipe) and the sugar are perfectly combined. • Using an electric mixer on medium to high speed, beat butter about 30 seconds. Generally, a stand mixer requires a medium speed for this step, while a hand mixer requires a higher speed. • Add the sugar in small amounts, about 1/4 cup at a time, beating on medium speed. Scrape the sides of the bowl as needed. Adding the sugar little by little incorporates more air into the mixture. • Beat the mixture on medium speed until it is combined and has a light, fluffy texture. Scrape the bowl occasionally while beating.

When I say, “website design,” what comes to mind, How about analytics design, That’s what Andy Crestodina thinks of. Andy - who has provided web strategy and advice to more than a thousand businesses, and written the book Content Chemistry: The Illustrated Handbook for Content Marketing - encourages all companies to consider analytics when designing or redesigning a website. The bad news: If you fail to make analytics-friendly design decisions, your website will work against your analytics, preventing you from getting insights that could benefit you. The good news: It’s easy to make analytics-friendly design decisions. This article summarizes some of the advice Andy gave at Content Marketing World in his talk Web Design vs.

Put your blog in its own directory. Make a page for each product, service, and topic. Put thank-you messages on their own pages. Post contact forms, not email links. To set up a blog to get the most out of analytics, choose a URL structure with care. Your URL is your site’s backbone. Andy says, “The structure of the URL has everything to do with how well you can do analysis. The worst place to put your blog - for SEO and analytics - is at a separate website, a separate domain. In fact, Andy says, never launch any website on a separate domain. When people link to a separate domain, the domain authority of your main site is diluted. An OK place to publish a blog is a subdomain: blog dot website dot com.

It’s easy to set up a subdomain; a lot of companies choose this URL structure for their blogs. A subdomain doesn’t have to be hosted on the same server as everything else on the website. A better place to put your blog is at slash blog. Everything after the slash is in a directory (folder) off the root of that website. Only when blog posts are in their own directory can you easily get data about the performance of individual posts. Andy gives this example of how easy it is in Google Analytics to review the performance of individual posts when those posts are all located in a directory. All Pages, and enter “/blog” in the filter field.

Then, “Kaboom, there are all your blog posts,” Andy says. In this case, five of the top 10 blog posts are in the same category. In short, put your blog in a subdirectory of your website so you can get analytics for individual blog posts. Then you can adjust your content strategy accordingly, for example, publishing more content on the most popular topics and doing more to promote your high-value, low-traffic posts. Just as your blog’s URL structure determines how much value you can get from your analytics, so, too, does the way you structure your web pages. Andy notes that web pages, unlike blog posts, are typically about a company’s products and services.